Jennie Coleman

Jennie Coleman has been the owner and president of Equifruit since 2013. She has been widely recognized as an outstanding leader in the produce industry. In 2024, Jennie was honoured with the prestigious RBC Canadian Women Entrepreneur Award. That same year, she was named one of Canada’s Most Admired CEOs by Waterstone Human Capital. Under Jennie's leadership, Equifruit has been recognized as one of Canada’s Top Growing Companies for four consecutive years, showcasing its remarkable growth and dedication to ethical business practices.

Equifruit is a Canadian produce company specializing in Fairtrade bananas sourced from certified farming cooperatives in Latin America. Founded in 2006, the company works to advance ethical trade practices, environmental sustainability, and fair compensation for growers. Equifruit partners with major retailers and distributors across Canada while supporting initiatives focused on farmer livelihoods, gender equity, climate resilience, and responsible agricultural production.