Viktoria Friedrich

Viktoria Friedrich is Country President and General Manager, Pharmaceuticals, Bayer Canada since September 2023. She leads 200+ colleagues advancing health for all. With more than a decade in pharma marketing, sales, and strategy, she joined Bayer in 2021 after serving as Vice President, Head of Cardiovascular Strategy, Portfolio & Digital Innovation, Berlin.

Bayer Canada is the Canadian affiliate of Bayer, a global life sciences company specializing in pharmaceuticals, consumer health, and crop science. It develops and markets medicines and solutions aimed at improving health outcomes and advancing scientific innovation.