Amy Butcher

Amy Butcher is the Vice President of Public Affairs at the Tourism Industry Association of Canada. She is a seasoned communications professional with over 20 years of experience in public affairs, communications, and strategic leadership roles. With a proven track record in crisis management, Amy has successfully navigated media crises and emergencies with strategic insight and calm efficiency. Her expertise in branding and marketing strategies has enabled her to influence decision-making processes in high-pressure environments.